Jun 1, 2018
Hasbro wants to develop new Power Rangers movies after recently purchasing the brand from Saban Properties for $522 million.
Per Tokunation, Hasbro chairman and CEO Brian Goldner made a statement at the Hasbro Strategic Decisions Conference about how the Power Rangers brand is currently "undervalued."
As such, Hasbro is planning on making new Power Rangers films, toys, games and much more. However, Goldner did not specfically mention if the new movies will continue the story from the 2017 reboot.
“The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally," Goldner said.
“We felt the brand was very under-leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand."