MIPTV Spotlight: Hasbro Studios

by World Screen

CANNES: On offer from Hasbro Studios at the market are continuations of two of the company’s most successful brands: Transformers: Robots in Disguise, My Little Pony Friendship is Magic and My Little Pony Equestria Girls. “All three series continue to achieve high ratings…and will premiere new content in 2017,” says Finn Arnesen, the company’s senior VP of international distribution and development. Both properties will also be launching new motion pictures later this year. My Little Pony: The Movie is slated for theatrical release on October 6, while Transformers: The Last Knight is due to debut on June 23. “The My Little Pony and Transformers franchises continue to appeal to audiences thanks to their multigenerational fan bases, compelling stories and rich characters,” says Arnesen. He adds: “Hasbro Studios’ mission is to use immersive, cross-platform storytelling to bring Hasbro’s most iconic brands to kids and families.”